Outdoor Recreation

The outdoor recreation industry is a powerful economic engine, and is one among Jefferson County’s fastest growing industry clusters. The county and its communities recognize that the outdoor recreation industry contributes to a high-quality of life, which helps attract, support, and foster business growth.

Outdoor Recreation Industry

Jefferson County is home to a large and growing outdoor recreation industry. Many of its leaders have recently relocated and expanded to the county, helping position Colorado as a hub for outdoor recreation.

Each year in Colorado, the outdoor recreation industry generates:

  • $28 billion in consumer spending
  • 229,000 direct jobs
  • $9.7 billion in wages and salaries
  • $2 billion in state and local tax revenue

Jefferson County’s strategic location makes it the gateway to the beautiful Colorado Rocky Mountains. With its diverse landscapes and abundant outdoor recreation opportunities, the county is a leader in outdoor activity.

The Jefferson County Open Space Program is helping this outdoor lifestyle thrive by preserving open space land. The program was created by a vote of the county’s citizens in 1972, which allocates 0.5% sales tax on the county’s retail sales to preserve open space land for future generations. To-date, the program has acquired nearly 44,000 acres with more than 236 trail miles.

Nearly 42% of Jefferson County is public land, making it a 212,000-acre testing facility for outdoor products.

Jeffco‘s Outdoor Recreation Industry Cross Section

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